Ad Copy
I've written ads for everything from film studios to antibody manufacturers. Advertising is both an art and a science--and my favorite ads blend smart headlines with smooth body copy and stylish art direction.
Here's an advertising campaign called "It's OK" that I developed for Bakersfield Memorial Hospital with The Identity Group, a wonderful healthcare-focused agency in Southern California. The truth is that people really don't want to hear all about hospital services and technologies, because it's kind of scary. And It's OK! Because even if you don't even want to think about us, we're always thinking about you. So we'll be there when you need us. The campaign was a huge success, and played well with both hospital staff and patients alike. Because it's true.
Here are some ads I wrote for a client in conjunction with The M-Line, a terrific agency in San Francisco.
PolyPeptide Laboratories Corporate Ad
PolyPeptide Laboratories Scale-Up Ad
PolyPeptide Laboratories GMP Ad
Collateral
Collateral is a catch-all term for pieces like direct mail, brochures and other marketing materials. One of my favorite recent projects: writing a brochure for international travelers, encouraging them to fly through San Francisco International Airport, the "gateway to North America." Piece designed and produced by The M-Line.
